Monday, 16 September 2013

Halal Food Festival 2013 1/3

Assalaamu alaikum!

I've been really busy lately, swapped all my shifts around so I didn't work too much during Ramadan, ended up making a big mess of it all, so I had have a lot of late shifts in September, working crazy hours and feeling like I practically live at the hospital is draining all my energy

Anyway, as I'm on call this week and finally have some time (until I'm needed) to do all the blogging I've been planning I decided to hit the ground running, so be prepared for a lot of back to back blog posts inshaAllah.

Today's post is about the Halal Food Festival, which you may have heard about through the adverts on Islam Channel, Sisters Magazine and through various social networks. The Halal Food Festival will be taking place from Friday 27th September to Sunday 29th at the London Excel.

I don't know about you but I absolutely love food. I love trying out new food from all over the world whether its steak and chips or phad thai, just thinking about all this food makes my mouth water!

When I heard about the halal food festival I knew it was somewhere I had to be, for the amazing food, but mainly because it's the first and biggest festival of its kind.

If you don't know what the halal food festival is about or just need a little nudge to convince you to head down to the biggest Halal foodie event of the year, then keep reading sweet readers!

It is the UK’s first and the world’s largest Halal Food Festival, a three day consumer food show dedicated to foodies who eat halal (or haloodies as they have been coined by the festival founder).

Aiming to celebrate the range and diversity of halal foods from around the world the ticketed event will offer visitors a never seen before glimpse into the very best that halal has to offer.

You can look forward to over 100 exhibitors from across the globe showcasing the most innovative and delicious halal food and drink products, restaurants and street-food stalls as well as a cooking school and live demonstration kitchen featuring top chefs such as Shelina Permalloo (winner of Masterchef UK 2012), Cyrus Todiwala OBE (Patron Chef of Cafe Spice Namaste) and Jean Christophe Novelli (5 out of 5 AA Rosette and Michelin award winning chef) to name a few.

Guests can tuck in to daring and inventive dishes such as green spiced chicken fenugreek or Bengali mutton by Joho Soho. Meaning ‘whatever happens’, the new Indian street food stall is being launched at the Halal Food Festival by acclaimed chef Vivek Singh (Executive Chef at Cinnamon Kitchen, Cinnamon Soho and Cinnamon Club) and Abdul Yaseen (Head Chef at Cinnamon Kitchen). Alternatively you can try your taste buds on sweeter options such as fine Palestinian medjool dates, stuffed with organic fairtrade nuts and topped with rosebuds by The Datelatiers.  The thirsty will find a range of halal drinks on offer including an area dedicated to the making of mocktails (non-alcoholic cocktails) in which guests can throw together exotic ingredients, fruit juices and flavours to create their own expertly made drink under the guidance of a professional mixologist and a range of stands for little haloodies to enjoy too.

With a growing UK Muslim population currently standing at 2.7million (Census 2011) with a £20.5 billion a year spending power (Mintel 2002) and expected to rise to 5.5million people by 2030 (Pew Report, The Future of the Global Muslim Population 2011) access to delicious halal food in the UK is becoming increasingly important. It is improving the range, availability and quality of halal foods and restaurants that drives the Halal Food Festival’s founder Imran Kausar. Says Imran Kausar, “The growing British Muslim middle-classes have greater needs and demands from food producers, retailers and restaurateurs and command significant spending power. The Halal Food Festival will bring together consumers and businesses in a festival format that can be used to showcase new brands and to raise the range and quality of halal offerings to the consumer.” Noman Khawaja, Events Director adds “The Halal Food Festival sets a new standard in food shows aimed at Muslims in the UK. The range of chefs, features, exhibitors and production quality will leave haloodies eager for the show each year.”

If the live cooking demo's, tutorials and street food stalls are not enough there will also be many lifestyle stalls for you to indulge in a little shopping, with names like Pearl-daisy, Sultanesque and Asheeq Art this is the PERFECT event for me. There will be entertinment from the likes of Mesut Kurtis and Saif Adam. Shopping, entertainment and great food, what a great combination!

If that's not tempting then I don't know what will.

iHijabi will be covering the event on the blog so even if you can't make it you can still see how amazing it was (not trying to rub salt in the wound I promise hehehe). We have also been given the awesome opportunity to interview one of the chefs inshaAllah, so keep an eye out for that.

Ticket prices have been reduced for a limited time only and if you're a student make sure you purchase a concessions ticket and take your student ID with you the day to get an even cheaper ticket.

Each ticket will allow entry into the festival and included within the price will be access to the Live Kitchen Demonstration and Cooking School (first come, first served) and all other feature areas and exhibitors.

The restaurant and street-food vendors will be selling their amazing creations for cash (or vouchers that can be purchased on the day). Each creation will be priced between £2-6 and menus will be published online before the show. Many exhibitors will be offering free samples of their products too.

Tickets can be purchased by clicking here >> http://halalfoodfestival.com/buy-tickets.php 

Like the Halal Food Festival facebook page to be kept up to date with all the offers and latest news https://www.facebook.com/HalalFoodFestival?ref=ts&fref=ts 

Check who will be at the event on which days so you don't miss out on your favourites.

The next post on the halal food festival will be introducing you to the chefs that will be attending inshaAllah.

Until next time my fellow haloodies...ma salaama!

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