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UMWS '13 - Part 1 | Fashion Show

Warning! This is an image heavy post

Assalaamu alaikum!

I attended one of THE most spectacular events in the Muslim woman events calender, the Urban Muslim Woman Show 2013. It promised to be one of the most glamorous events uniting successful Muslim women be they professionals, activists, bloggers/vloggers, business women, designers, make-up artists, stylists, designers, mothers, daughters or wives under one roof to celebrate womanhood and sisterhood and it didn't disappoint!

The event included stalls, AMAZING speakers including Rimla Akhter and Lauren Booth, fashion shows, delicious food and was just a great evening to meet and network with this diverse and multitalented group of people.

Because there is so much to talk about and I took around 600 pictures on the day I have decided to split my coverage of the event into several parts so this is part 1

I suppose I should write about the speakers and the event in general first, but I spent my 13 hour night shift last night editing over 160 pictures from the fashion show alone and figured that, as everyone is eagerly awaiting to see what went down on Saturday night I would just go ahead and share the fashion shows with you first!

Apologies in advance for the quality of my pictures, I had to zoom as I wasn't close enough to the stage, that combined with the ambient lighting and me still getting used to using my camera resulted in some of the pictures being a bit blurry. But I have added a few better pictures from the

Now before I start I know I will get some sad people trying to put a downer on the event and the fashion show in particular so before you make any negative comments please read my disclaimer (In the disclaimer tab). This was a women only event and the show was for a FEMALE ONLY audience. Nobody is saying that what you see in these pictures is what is 'hijab' under Islam, the styles, extravagance and make-up are to put on a show for entertainment as well as demonstrate the talents of the various designers, stylists and make-up artists. If you don't agree with all this do yourself a favour, stop here and just press the little x in the top right corner, your comment wont make it on to the page anyway.

So now that the formalities are out the way, sit back and enjoy!

There were various designers showcasing their collections on the runway this season, some were big established names like Aab and Sheikha and others were new up coming designers like Maleka Abayaz, all of which had something special and unique about their designs.

Click on pictures to enlarge

Sri Munawwarah

Sri Munawwarah Designs are a pioneer in Islamic Fashion in Malaysia. They offer women a range of designer clothes for both men and women, along with consultation services on design, fashion and style.
Easy to wear, comfortable, versatile, yet stylish and feminine – look out for Munawwarah Malaysia.

The lovely designers from Sri Munawwarah

Acacia Label

Acacia is the name for classy and exquisite eastern fashion label. We hope to make fashion accessible and an identity of an individual. The modern trends in fabrics and cuts are very professionally incorporated in our designs to bring forward a chic outfit to meet your wardrobe requisites.
The elegant and fashionable dresses offered by Acacia are crafted for everyone's dressing requirements. We will provide all the assistance in making Acacia for you.
Acacia Team

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One of my fav models of the show, just because she had loads of stage presence and demonstrated the outfits so well!

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 I love everything Acacia, the reason they have so many fans and supporters from the online world is because they really live up to their promise and make each and every dress special and elegant. I wore my acacia label dress to the event (which everyone loved)...I will include my outfit of the event in another part inshaAllah.

Covered and Proud 

CAP Stores [Covered and Proud] is an innovative international Brand that has been launched in 2012.
CAP Stores is an international team based mainly in Egypt, Tunisia, Morocco and UK. Our international diversity as a team allowed us to combine the oriental fashion to the occidental fashion, while proposing a luxury , fashionable and chic Islamic wear for Woman all over the world.


Aab set out to create garments that take into account the simplicity, style and comfort desired by Muslim women. Established in 2007 when it's online boutique was launched in London, the timeless elegance and luxurious quality of its Abayas, Hijabs and Accessories has earned it a loyal and wide-ranging client base.


Nahara is a new luxury label, due for launch in Autumn 2013. Nahara combines a contemporary minimalist aesthetic with traditional silhouettes, and is inspired by the legacy of art, design and textile skill in Muslim cultures. With clean, uncluttered designs, the emphasis is on the movement and texture of beautiful fabric. All styles are designed and made in London. We will be showing our launch collection for the first time and exclusively at UMWS!
Website: ( will be launching soon)

The designer behind Nahara =D

Jeny Tjahyawati

Moslem fashion is now holding important role in Indonesian Fashion World. One of the designers who work in Moslem Fashion field is Jeny Tjahyawati. Graduated from ASRIDE ISWI Jakarta majoring in Fashion Design as the best graduate, her signatures are modern and progressive; make her works look stylish, unique, and fresh. Jenny is also the writer of 'Gaya Praktis Berkerudung' ('Simple Style for Hijab') book. Her 'first line' label is 'JenY by Jeny Tjahyawati' and 'Ethnicant' for 'ready to wear' label.

Jeny's Designer

The Indonesian designer for Jenys
I love the greys and pastel/dusty pinks as well as the flowy designs and fabrics by Jeny's, they looked like they were practically floating on the stage. Beautiful!
Tuty Adib
The fashion house Bilqis has brought Tuty Adib Ajiputra fame as a leading modern, Muslim fashion designer.

Opened in 2000, Bilqis has set a trend followed by not only Muslim-wear boutiques in Indonesia but also those in Malaysia, Brunei Darussalam and Singapore, which have become regular customers over the last seven years.

Tuty Adib will be showcasing her designs at the Urban Muslim Woman Fashion Show

Another designer from Malaysia, Tuty Adib exploded on the the catwalk with bright colours and unique designs.

Maleka Abayaz

Maleka Abaya'z is an online boutique that offers women the freedom to explore their beauty yet remain modest. We believe women should look and feel stunning, so with this in mind we offer a range of hand crafted Abaya'z and stylish maxi dresses; which bring a touch of colour, elegance and timeless classics.

We offer a made to measure and bespoke service with a selection of high end fabrics and designs allowing clients to express their individual style. We customise each garment transforming them into unique & truly individual pieces. All garments are designed and made in the UK by Nadia Safeer.
Website: (coming soon)

The beautiful Maleka Abayaz designer Nadia Safeer

 I remember when I was first asked by Urban Muslim Woman Show to spread the word about the event and try to find some designers who would like to showcase their line on the day, I straight away thought of Maleka Abayaz as I was following them on facebook for a while and saw how each of her designs were not replicas but were something totally new and original. After I messaged Maleka Abayaz I didn't know that Nadia would actually take up the offer but I'm really glad she did because we got to see how a small business like this one can take on the big guns with international stockists and an entire team behind them like Aab and do just as well.

Maleka Abayaz outfits on the runway were spectacular and I love how she also designed for bigger sizes which still flattered the person wearing it. This one person proved how a small business on Facebook can achieve big things if you work hard enough.

Ummie Tinie

Exclusive Swarovski Crystal Abaya's, Kaftans, Evening Dress's, Belly Dance Outfits & Accessories and many more Arabian Perfumes and house hold goods.

One of my favourite outfits of the entire evening!

Before you say it: no that's not how you're supposed to wear it lol it was for demonstration purposes only

Photographer & author Sara Shamsavari wearing sheikha

Sara Shamsavari & the Sheikha designer

I don't know why but I really like this picture, it makes me smile (=

When the Sheikha models stepped out on to the stage the literally wow'd the audiences (I think I heard a few gasps as people tried to take in the beauty of these garments), all of the outfits oozed elegance, beauty and luxury.
Amalina Aman
Amalina Aman from Australia has always wanted to express through her clothing that a Muslim woman can still be fashionable and not stray from modesty. Her main aspiration is to design modest, beautiful, modern, fashionable and affordable clothing for Muslim women.
Amalina Aman designs using various materials from; batik, chiffon, lycra, lace, jersey, cotton to silk depending on the garment and the season. Inspired by Australian and religious heritage her dresses are unique and exclusive.
Amalina Aman will be showcasing her designs at the Urban Muslim Woman Show..
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Unfortunately after the sheikha show I had to leave as it was getting too late and the show ran over time so I missed the Amalina Aman fashion show, but I have included a picture from and you can check out more of their designs through their facebook.

The make up artists for the event were FAYE 
A successful International Hair and Makeup artist in London and Paris, specialising in all aspects of make up including Bridal, Catwalk, Media, Fashion and Editorial. Faye is also a Hair and Makeup Educator and mentor teaching one to one courses and Full intensive Hair and Makeup courses.
Instagram: Makeup
and Taniya Khan

Taniya is recognised for her creative style in the art of bridal hairstyling and makeup specialising in both traditional and contemporary. Taniya has the ability to be creative in such a way that her makeup can be appreciated by everyone. Taniya uses the highest quality makeup to ensure a professional and stylish finish.

The Stylists for the fashion show were Styles by Naz and WWAGS

WWAGS is a creative company specialising in Styling, Editing, Visual Merchandising, Point Of Sale and Photography. We are also a Muslim women's modelling agency for women who are on the search of gaining experience and confidence.
Established in 2010, WWAGS have been involved in different roles and projects. The CEO and Founder Halima Umm Zackariya has been in the Visual Merchandising and styling industry for 6 years.

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Image credit: WWAGS

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I was really impressed by the stylists of the fashion show, every model looked absolutely stunning and I love how they captured the style of the dresses and designers. The creativity shown by WWAGS and The make-up artists was out of this world mashaAllah I'm so glad to have been able to see their work first hand.

Overall I had an amazing time at the event on Saturday. I was impressed with everything as it was all well organised and very professional.

So this was part 1, in parts 2 and 3 I will show you some more of the super cool things that took place including my Outfit Of The Day, the DELICIOUS food, the inspirational and motivational speakers and when I met Amena from Pearl Daisy and Lauren Booth.

In the meantime do go and support all the people mentioned in this post by liking their facebook pages and sharing this blog post.

Until my next post...Massalaama!


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